Signature Face Frame™

Catharina Selin is a Norwegian blonde specialist and master colorist with over 18 years behind the chair. She started as a hairstylist in 2008, became an educator in 2012, and have worked as a Brand Manager at one of Scandinavia's largest salon groups before making the decision that changed everything: in 2019, she left it all behind and niched entirely into blonde hair.

In 2022 she launched Blonde by Catharina and began travelling to hold her signature blonde masterclasses. Over the course of her career she has taught thousands of hairdressers and personally coached more than 500 in strategy, operations, and business - helping them work smarter, not harder.

In 2024 she founded BLONDE Akademiet - a membership for Scandinavian hairstylists covering blonde technique, business, branding, and mindset. That same year, she opened BLONDE Studio Oslo, Scandinavia's first salon dedicated exclusively to blonde hair, home to a team of ten of Norway's leading blonde specialists, and always with a waiting list. The studio now hosts the Scandinavian Blonde Masterclass twice a year, with stylists travelling from across the country to attend.

In 2024 she was named Influenser of the year at "NFVB's Årets Frisør" -Norway's most recognised professional hairstyling award. She is the Norwegian Ambassador for Schwarzkopf Professional and BlondMe, and in September 2026 she will be speaking and hosting a Global hairshow at HairExperience by Schwarzkopf in Riga.

Catharina teaches pricing not from theory, but from having built a real business that charges real premium prices. She knows what it feels like to undercharge, and she knows exactly what had to change. This course is the framework she wishes she had been given at the start.